Promoting your winning wines

Winning a place in the coveted SWA Gold List is just the first step. Here, we provide you with the tools to make the most of your award with our top tips:

Tell the world

Upload a blog post listing your successes, or publish a news release for your regular clients and suggest your generic body does the same. Include the results in your email or paper newsletters and place this news prominently on your website. How about including it in your magazine advertisements?

Add it to your email signature

We will send you artwork that you can include in your email sign off and let everyone know that you are an SWA winner.

Use the logos anywhere

When results are released, you will be given access to relevant digital medal logos. The medal logos work in large and small sizes, so include them in your trade price lists, add them to your event displays, give them to your clients for their wine lists and share them with your wholesalers and on-trade outlets so they can tell their customers.

If you’ve won a coveted Critics’ Choice, By the Glass or Pub & Bar award make sure you use these to attract sommeliers and on-trade wine buyers to your own tastings.

Use the tasting notes

Feel free to quote from the SWA tasting notes - they are after all an industry-recognised endorsement.

How about putting together award-winning selections for your sales teams to take round to accounts? Particularly the new ones, or quote the SWA tasting notes in your own briefing sheets. Your website is your main stage, so include the tasting notes and awards on factsheets, and feel free to share them with your on-trade customers so they can use them for their wine lists.

Shout about it on social media

This might be obvious, but don’t feel shy about some self-promotion… you’ve earnt it! Share photos of your award winning wines across social media and use the hashtag #SWA2025 to join in the conversation.

When results are released to entrants, you will be given access to a variety of images to use across your social media platforms.

Show off at trade tastings

Show the on-trade you mean business at generic tastings by displaying the easily recognisable logo prominently.

We happen to have the perfect opportunity to promote your winning wines to over 10,000 on-trade professionals, BCB London, taking place in July 2025. Email swa@agilemedia.co.uk about opportunities avaliable to SWA winners.

Run masterclasses

Run a masterclass at your trade tasting focusing on your top scoring wines and offer to do the same for your clients. Are any of our judges clients of yours? Invite them to put together their top 5 winners from your list, either to feature in your own price list or to showcase at your tasting.

Frame your certificates and hang them on your wall

From BCB London (formerly Imbibe Live) and SITT to tasting events throughout the year, display your personalised certificates prominently. Make sure you download them from your online profile to put online (as well as in your office!) Use them in stand-alone awards summaries too.

Send us your news

We love to support our SWA winners and our potential future SWA winners, so please do send us your news and press releases for editorial consideration. Email us here