Prosecco
2017 Gold: 3 Silver: 5 Bronze: 4 Commended: 7
2016 Gold: 2 Silver: 5 Bronze: 3 Commended: 8
Somms might roll their eyes at mention of the P word, but it remains a cash cow: heavily in growth, and a brand in its own right. Its medal count at the Sommelier Wine Awards has been solid for three years now, and on this evidence, once again, the sweet spot is around the £9-£10 mark. So if you must sell cheap and cheerful, it’s probably also well worth putting a range of wines on the list to trade up the more engaged consumer.
Well done to Soligo, by the way, whose Extra Dry Valdobbiadene Prosecco Superiore picked up Gold for the second year running.
FROM THE TASTING TEAMS
‘Prosecco is not going to disappear – it’s going to pull more market share through delivering decent products at a good price.’ Andre Luis Martins, Cavalry & Guards Club
‘We took prosecco from the list so that we could sell more of other sparkling wines’ Federico Forte, Plateau
‘The popularity of prosecco is showing no signs of slowing. Producers need to be able to cope with the demand.’ Fred Marti, Typing Room
‘Prosecco is a cash cow on wine lists. That’s why you should always introduce a higher-end option to trade people up.’ Martin Lam, team leader
‘Couples will usually ask for champagne but for a group of people it’s prosecco. People say “What prosecco do you have?” which is quite a new thing.’ Giancarlo Cuccuru, The Ned Hotel
‘More producers are making prosecco in a dry style now, so it’s easier to find that minerality.’ Matthieu Longuère MS, Le Cordon Bleu London